Why stories matter to brands
MADRID / LONDON / MEXICO CITY / AMSTERDAM
Stories generate trust
"Sjoerd's passion is to stand right at the middle of that universe acting as a joyful ambassador introducing Loekie to the Pijp, and vice versa, so every now and then steps out the store and for a few minutes he embraces the scene fully chating with bikers and passengers stopped by the red light, that's how much he loves his place in the world."Sjoerd Loekie is a delicatessen shop at the heart of the vibrant neighbourhood of the Pijp, Amsterdam.
Compeling stories enhance memorability
When a small brewer needed it to enter the market the full potential of story telling was developed. From naming the product to telling the brand story through a multimedia campaign, Seis Grados made a room for itself connecting with consumers in a deeper way.Seis Grados is a independent craft beer produced in Ciudad de México.
This is what i do
Every brand has a purpose and a story to tell. I connect the dots and design narratives and strategies that get them through the saturated media landscape to consumers eager for honest and trustworthy brands.I have developed narratives for brands like Volve, BBVA, Cortefiel, LVMH, Rolex, Nordes Gin, Pepsi, Coca Cola, Sephora, Primark, Danone, JDE and many others.
Genuine stories create differentiation
Volvo was perceived as the brand of safety but younger generations looked for more when buying a new car. A series of branded content was created to launch the full redesigned portfolio of vehicles.
Volvo managed to appeal to new drivers while remaining the top brand in safety driving.
Stories empower personal brands
The Cave narrates the story of a young female artist at the precise moment of the Neanderthal extinction. By writing this story I wanted to share thoughts and findings that came from researching on the origin of art for my art practice. I created a series of clips that makes the text tangible to readers.